How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
2 PagesThe Impact of Persado AI Since 2012, Vodafone has used Persado’s unique AI platform to machine-generate marketing creative, gain customer analytics , and elevate the success of their chief campaigns. INCREASE LTV with upsell and cross- sell campaigns that suggest additional services to current customers. CAMPAIGNS OPTIMIZED *To date *Winback Campaigns AVG LIFT in REDEMPTION RATE +60 % Loyalty Campaigns *On SMS and PUSH LIFT IN CONVERSION RATE *CRM Campaigns +42 % LIFT IN CONVERSION RATE For Vodafone, Words Matter . Vodafone Italy approaches every marketing message as an opportunity to design exceptional customer experiences, win customer loyalty , and increase lifetime value. Mobile push notifications and SMS are their primary digital communication channels and major growth engi
