CASE STUDY: VICTRA LEVERAGING INTELLIGENT CONTENT AND SUBJECT LINE OPTIMIZATION WITH MOVABLE INK + PERSADO Victra’s intelligent content journey began the same way it does for many brands: with one-size-fits-all email content. In 2017, Victra sent their guests a generic promotional Mother’s Day email campaign without subject line optimization or intelligent content. But in 2018, they wanted to level-up the experiences they served their customers by sending them more relevant email content. They turned to Persado for subject line optimization with the goal of driving email opens, and Movable Ink for intelligent content with the goal of driving clicks and engagement. Using Persado machine learning to optimize the subject line, they saw a 48% lift in open rates over the 2017 email tha

Join for free to read