How USG Raised Productivity 4x, Beat the GHS Deadline By BLUE Software Background United States Gypsum Company (USG) was launching a new brand packaging campaign, but their packaging department was small. With only four contract employees and a Packaging Manager, the scope of their annual responsibilities was to oversee approximately 250 revisions and new packages annually, with 100% of design work outsourced to agencies. Their primary method of routing was job bags, and historically, this had done the job. Then, three initiatives collided that stretched the five-person team beyond the capabilities of their manual system. The USG Challenge In the fall of 2013, USG wanted to launch a new brand identity to reflect its commitment to customers. This extended to: Redesigning their packaging Upd

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