How Union College Turned Facebook Likes into Real Dollars Who Union College, a private liberal arts college in New York with more than 2,200 undergraduates and nearly 19,000 alumni records. Challenge Identify an additional target group for a yearly campaign. Why EverTrue Use EverTrue’s powerful search and Facebook integration to segment and identify additional prospects who were highly engaged but would typically not be contacted during the campaign. Results With a simple EverTrue search, the team identified nearly 700 constituents who had “liked” 5+ posts on their Facebook page in the last year. By targeting 500 of that cohort who had 8+ Facebook likes, Union College raised an additional $5,900 in just one month.

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