How to Take Advantage of the Explosive Growth in Digital Coupons • Cognizant 20-20 Insights Executive Summary Smartphone adoption is rapidly changing the retail shopping experience. Shoppers armed with smartphones want instant access to pricing information and special offers via their devices. A growing part of this mega-trend is the use of digital coupons — driven by group-buying, accep- tance among the young (and affluent), and ease o

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