DIGITAL EXPERIENCE INSIGHTS REPORT (And How Not To) How To Miss Everything Your Customers Do SPRING 2022 ? ? ? ? ? ?Key Findings Methodology: Our data science team analyzed anonymized Heap data from over 1,000 customers. This data covered three years of usage from 2019-2022. It included millions of behavioral events and millions of queries. Here’s what we found: Gaps in the Data How are teams missing key insights about their users? Missing new opportunities 49% of all automatically captured events are defined in year two. 20% are defined in months 19-24. What this means: After one year, teams who use manual capture are able to see and analyze only half the user actions their competitors who use autocapture are. Data going stale Nearly 30% of automatically captured events have th

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