Marketing Efforts 360° View How to Get a Global Understanding of Marketing Acquisition Marketing acquisition is a tricky business to monitor and improve. With paid campaigns running 24/7 and users interacting with those ads around the clock, static dashboards are no longer the answer. Marketing executives are beginning to realize the incredible potential of dynamic big data, and only 12 percent are still willing to rely on static dashboards for decision making. The growing preference for dynamic reporting positions real-time data as the tool for the most accurate marketing insights. Marketing teams often invest in many different services and solutions to sustain their growth. Unfortunately, they are not always easy to manage. Let’s see how one team built a centralized, global,

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