Case Study

How to Enhance the Internet Customer Experience through Improved Data Integrity

How to Enhance the Internet Customer Experience through Improved Data Integrity

Pages 2 Pages

Harvest Product Intelligence The Challenge How to Enhance the Internet Customer Experience through Improved Data Integrity Kirsten DeHaai, Director of E-Commerce Marketing for HP Products, led a strategic initiative to improve the customer experience on two major fronts: upgrading their web platform and improving the content of their online catalog. She was faced with finding a way to ensure that the information on 20,000 SKUs across a di

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