www.spanglobalservices.com HOW TO COUNTER YOUR 5 POOREST CAMPAIGN CHOICES WITH DATA GLOBAL SERVICESwww.spanglobalservices.com Understanding “Passive” Subscribers of Your Mailing Database Your email database is where all your customers are – existent, and potential. Collected from multi- ple sources and channels, they are subscribers to your various email marketing campaigns too. They are what you know in digital marketing as, your active subscriber-base. But about 89% mar- keters are guilty of treating their readers as mere numbers in the lead generation machine. Result: a list of ripe prospects turning into couch potatoes over time. Amassing huge number of leads in your mailing database from standalone campaigns may prove great while crunching the numbers. Yet, qualifying and retain

Join for free to read