Thomson Reuters began using 6sense in October 2019 to deepen their insights about target accounts, further align the revenue team, and provide personalized experiences at every step of the buyer’s journey. By fusing their own internal data with 6sense predictive, intent, firmographic, and technographic data, Thomson Reuters was able to: Solution To accomplish this, they need to deliver personalization at scale, across all stages of the buyer journey. This tailored approach requires in-depth information about target accounts — specifically, deep account insights that will help them determine how to most effectively target their campaigns, and data that makes it easy for the entire revenue team to stay aligned. Challenge Thomson Reuters strives to maintain consistent growth by pr

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