How the Velvet Hotel increased direct bookings and overall revenue by using SiteMinder’s complete product suite. How the Velvet Hotel increased direct bookings and overall revenue by using SiteMinder’s complete product suite. The Velvet Hotel is a 19-room boutique hotel, perfectly located in the heart of Manchester. It boasts urban-chic decor with period furnishings and the latest technology that guests can enjoy, like heated balconies, roll-top baths, and a vibrant restaurant with a fish tank set into the floor. Darren Reilly is the General Manager at the Velvet Hotel, looking after its guests and operations on a day to day basis.While the opulent property has always had a healthy occupancy rate, their manual reservation processes proved to be suboptimal. From time to time, he found that

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