12 months, 300% growth in direct bookings with SiteMinder
12 months, 300% growth in direct bookings with SiteMinder
3 Pages12 months, 300% growth in direct bookings with SiteMinder The Observatory is a 4.5-star hotel with a difference. With Port Macquarie’s Town Beach on its doorstep and exceptional guest facilities, it holds the title of the most awarded hotel in the north coast of New South Wales, Australia, and is one of the first and few hotels in the country to be entirely carbon neutral, meaning every guest’s stay is emission-free. Objectives Prior to adopting SiteMinder’s distribution platform in 2008, The Observatory manually managed connections with more than 10 OTAs – a process that was incredibly time-consuming, leaving the hotel open to human errors in capturing reservations. Kylie King, marketing manager for The Observatory, expressed the need for critical product features from their online distri
