Case Study: citizenM Hotels, June 2011! Case Study: citizenM Hotels How The Trendiest Hotel In The World Manages their Online Reputation with ReviewPro!Case Study: citizenM Hotels, June 2011! The citizenM concept began with the observation that over the past few years, a new type of traveler has emerged.! ! “The traveler of today travels in jeans, a cheap t-shirt, an expensive watch, drinks champagne, and takes public transport” – Michael Levie! !! Michael Levie, Chief Operating Officer at citizenM, said this during a recent keynote presentation at an EyeForTravel conference. According to Michael, citizenM was created with “a blank slate” along with the founder of Mexx clothing brand, Rattan Chadha. Starting with no prior constraints enabled the founders to design a

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