CASE STUDY: THE LEADING HOTELS OF THE WORLD How The Leading Hotels of the World Drastically Improved Email Production with Language Localization The Leading Hotels of the World has a monthly newsletter that showcases hotels across several international markets - and it presented a few big challenges. First, it went out in six different languages. Styling the email across variations and international markets caused consistency issues, resulting in newsletters that were not always on-brand. Creating the newsletter was time- consuming, taking weeks to put together. Using Movable Ink’s web crops, The Leading Hotels of the Wold was able to automatically pull in specific hotel information, images, and more directly from their website into their emails. Instead of piecing emails toge

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