This case study explains how a major U.S. automotive manufacturer replaced its legacy link provider with BL.INK to improve pricing, support, and analytics. By integrating BL.INK with Khoros, the company achieved accurate, unified campaign tracking across social media and SMS. Branded short links became the reminder of record for engagement data, providing consistent insights across platforms. The solution supported multiple brands, domains, and departments while maintaining governance. Improved customer support and scalable pricing made BL.INK a long-term solution for enterprise-wide link management.

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