How Switching From A Competitor Helped An Advertising Agency Save Time And Increase Operational Efficiency
How Switching From A Competitor Helped An Advertising Agency Save Time And Increase Operational Efficiency
2 PagesPathmatics.com | sales@pathmatics.com | +1.424.625.8512 The Challenge Denver-based advertising agency Booyah used a Pathmatics competitor for several years before Melissa Leonas, the agency’s Director of Display, switched the team to Pathmatics. When using the competitor, Leonas’ team found that the data was inaccurate and lacked the granularity needed to provide sound recommendations to their clients without additional research. Major pain points included confusing data around programmatic vs. direct buying, DSP usage, and a lack of understanding about creative and messaging strategies. How switching from a competitor helped an advertising agency SAVE TIME AND INCREASE OPERATIONAL EFFICIENCY Advertising Agency Digital/display USA The Solution Pathmatics Explorer, a mar
