HOW PATHMATICS DIGITAL MARKETING INTELLIGENCE HELPED AN AGENCY SALES PLANNING TEAM BRING IN MORE PROJECTS AND BUSINESS FROM PARTNERS AND CLIENTS. Here’s how Varick used Pathmatics’ data to help drive the communications planning strategies and tactics that their sales team uses to win RFPs for new and existing clients.Goal Discover as much as possible about their client and partner brands, the marketplace, and the consumer – in support of a truly data- driven media-planning process. The Sales Planning team at Varick is responsible for developing responses to RFPs that they receive from their clients. The Sales Planning team relies on data to... • help prospective clients develop objectives • help them nail down and refine their target audience • provide them visibility into where t

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