Sun Life, a major financial services company with 50,000 employees, uses VisibleThread's VT Writer and VT Insights to enhance clarity and consistency in their communications, aligning with their brand values of optimism, authenticity, confidence, caring, and dynamism. Since 2018, 6,000 employees across 53 teams have used the software daily to score and optimize content, ensuring it adheres to the "plain language" standard, thus improving client understanding and engagement. The successful use of VisibleThread has resulted in clearer messaging, reduced operational costs, and standardized communication across the company, supporting Sun Life’s commitment to providing financial security and promoting healthier lives.

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