The email used an animated GIF to showcase these benefits, but they didn’t stop there: using Movable Ink’s device targeting functionality, they were able to automatically detect the type of device each customer was using and provided the appropriate link for iOS or Android devices. 18% lift in iOS downloads 68% lift in Android downloads STEVE MADDEN USED DEVICE TARGETING TO DRIVE APP DOWNLOADS Steve Madden is known for their on-trend shoes and accessories, but they’re also big innovators in the email space, too. The brand got started with contextual marketing using Movable Ink in 2016. That year, they released their mobile app to enhance the shopping experience for their customers. To promote the app, they created an email campaign that highlighted all of its benefits — from

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