streamlined solution, creating these 1:1 visuals would be a manual and extremely time-consuming process for their production team. The Philosophy team needed a way to easily pull in each member’s loyalty information and use it to power the graphic within the email. real-time points balance, loyalty status, and the number of points needed to reach the next tier was the first challenge. The second was finding a way to showcase this information in a personalized, on-brand graphic that would encourage those members to earn more points. However, without a THE CHALLENGE OF CREATING 1:1 VISUALS Rewards members are special. They’re loyal, often investing more time and money into your brand than the average customer. They have higher expectations: they deserve an elevated and

Join for free to read