John Muir Land Trust Uses @RISK to Fine-Tune Fundraising Efforts – Palisade
John Muir Land Trust Uses @RISK to Fine-Tune Fundraising Efforts – Palisade
4 PagesCustomers & Industries: John Muir Land Trust Industry: Environment, Non-Profit Product(s): @RISK Application: Predict and Evaluate Fundraising Eff ectiveness Summary John Muir Land Trust, a nonprofit organization in Martinez, CA, conducts fundraising mailing campaigns twice a year. The group uses @RISK to help them better predict how eff ective these fundraising mailings will be, and make more informed decisions as the campaign is conducted. @RISK Background Home Customers & Industries John Muir Land Trust This forecast far exceeded expectations, and allowed us to save money. Jay Dean, Creative Strategy Director, John Muir Land Trust “ ” John Muir Land Trust Uses @RISK to Fine-Tune Fundraising Eff ortsBackground Founded in 1989, John Muir Land Trust (JMLT) of Martinez, CA was created to pe
