Case Study

How M.J. Bale used Yieldify to tailor the customer journey

How M.J. Bale used Yieldify to tailor the customer journey

Pages 11 Pages

ABOUT MJ BALE M.J. Bale is one of Australia’s most iconic menswear brands. Launched in 2009 by founder Matt Jensen, (the ‘M.J’ in M.J Bale) the brand revolves around quality, of both the product and the in-store experience. M.J Bale began working with Yieldify in February 2018 to help ensure the online customer experience continued this tradition of quality and character. A TAILORED EXPERIENCE M.J. Bale offers a wide variety of products to fit the lifestyle of its customers, from casual chinos to custom tailoring, seeking to provide great value across their four collections; Blue, Classic, Collection and Casual. In the company’s brick and mortar stores, the brand is known for their knowledgeable sales assistants, so recreating this experience online was of utmost importance. THE PERFECT FI

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