How Sprout Social helps the Chicago Bulls take its social media game to the next levelThe Chicago Bulls don’t just belong to Chicago. The NBA franchise is an international brand with tens of millions of fans around the world. Of course, being one of the most popular sports teams in history comes with its own difficulties. How do you maintain an inclusive connection with fans so far outside the Windy City? If you’re the Bulls, you use social media to take the Second City experience worldwide. From Santiago to Shanghai, Sprout Social’s publishing, analytics and listening tools enable the Bulls to create connection with fans across the globe.Crafting high-scoring content Sprout is used primarily by the Bulls’ content team, led by Senior Digital Content Manager Luka Dukich. “We feel like we ha

Join for free to read