Case Study
How Sitefinity Transformed the Nashville Area Chamber of Commerce Website from a Brochure to an Easy to Manage Interactive Experience
How Sitefinity Transformed the Nashville Area Chamber of Commerce Website from a Brochure to an Easy to Manage Interactive Experience
HOW SITEFINITY TRANSFORMED THE NASHVILLE AREA CHAMBER OF COMMERCE WEBSITE FROM A BROCHURE TO AN EASY TO MANAGE INTERACTIVE EXPERIENCE. THE CHALLENGE The Chamber’s website must appeal to a diverse mixture of current customers ranging from Fortune 100 companies and small business start-ups, to prospective chamber members and potential business partners. The website acts as a central location for every aspect of living and working in the middle Tennessee area, resulting in a vast amount of content that has to be seamlessly delivered to the searching site visitor. The site needs to offer easily searchable and attractive content for perusing guests as well as quickly accessible information for existing members. Another essential element of a site redesign must include a high leve