Case Study
How Sitefinity Increased the Opportunity to Deliver More of What Parker International's Customers are After
How Sitefinity Increased the Opportunity to Deliver More of What Parker International's Customers are After
HOW SITEFINITY INCREASED THE OPPORTUNITY TO DELIVER MORE OF WHAT PARKER INTERNATIONAL’S CUSTOMERS ARE AFTER The Parker International website provides visitors with an overview of the company’s products and services. THE CHALLENGE Parker International needed a new website following their expan- sion in the last years. The company wanted to further strengthen their promotional campaigns in their expanded world coverage. Parker International has no internal programming or design capabilities so the requirement was for an intuitive CMS WYSI- WIG editor that required no knowledge of markup or program- ming techniques. Parker International also needed a CMS that ensured the ever increasing regulatory requirements of a large organization could be easily handled was intuitive and wou