From just a single Edinburgh store in 1981, today schuh is one of the UK and Ireland’s most successful footwear retailers. A strong, multi-channel approach has helped the company to grow and expand even in times of economic turbulence. With a commitment to innovation in a fast-moving, consumer-driven industry, schuh has developed a highly successful eCommerce channel. The company launched its first interactive website in 2002, to complement its chain of high street stores. Since then its eCommerce channel has established itself as a key part of the business, responsible for significant revenue generation. The eCommerce channel has become increasingly important to the company’s success, as consumers have changed their buying habits to include digital browsing and purchasing methods. Cl

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