Sam’s Club is the 8th largest retailer in the U.S., offering everything from same-day grocery delivery to auto and tire services. Providing relevant, accurate promotions to customers is one of Sam’s Club’s top priorities, but with 47 million members nationwide and a broad range of products with highly variable prices, this was a significant challenge for the team to overcome. “We were running a product recommendations campaign where the emails were executed in a manual way,” said Emily Collins, Senior Email Marketing Manager at Sam’s Club. “But when an item is hard-coded, it’s static in the email—so by the time members opened it, some items were no longer relevant or even available to them.” To overcome this challenge, Sam’s Club turned to Movable How Sam’s Club Tra

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