Refinery29 cleverly packaged the products with strong copy, which, along with the fun grid experience and covetable items, drove 2,650 contest pins and an astounding 643,000 impressions. By the end of the promotion, 2,337 users entered and 3,435 unique emails were collected. WHAT’S NEXT The success of this contest shows that a retailer and publisher partnership really works—one brand craves content to engage their consumers, the other

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