Case Study

Using Instagram to Drive On-Site Traffic and Prove ROI

Using Instagram to Drive On-Site Traffic and Prove ROI

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CASE STUDY The Zoe Report is a style destination curated by glamour guru and media maven Rachel Zoe. While the site dishes on everything from runway fashion, to beauty, to home décor, Instagram is where the editorial team goes to extend the conversation and share inspirational style tips with fans. With more than 275,000 followers, The Zoe Report’s Instagram channel has become a major driver of engagement for the brand, and yet the team

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