How P3 Inbound Used CallRail to Help Medical Clients Make Informed Marketing Decisions Patients have access to a wealth of information about healthcare and medical practices online, and many practices have realized that online marketing is critical to attracting the attention of patients searching online. This is especially true for practices in large markets. The problem is, many medical practices don’t know what their return on investment is for their marketing spend. Due to the nature of healthcare and patient privacy laws, it can be difficult for practices to track website visits and ad clicks back to patients truly interacting with the practice–the true benchmark of how well marketing efforts are working. As a company specializing in online marketing for medical practices, it is impor

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