Learn Conversion Optimization Lawyer Connection doubles inbound calls with CallRail by Michael Saba March 12, 2020 L e g al Legal marketing is an industry where phone calls are one of the the most reliable ways to drive leads and conversions. Online form submissions and emails can still yield big dividends for dedicated digital marketers, but the peace of mind you get from speaking to a real human being means that phones are king, especially when it comes to discussing sensitive legal matters. This presents some challenges that legal marketers know all too well: Choosing the right representation takes plenty of time and research, and it 's not o en that a single phone call leads neatly to a conversion. Prospective clients rightfully want to take their time, explore their options, and make

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