Case Study

How one of the World’s Leading Theme Park Operators Hires 47,000 Seasonal Workers Annually

How one of the World’s Leading Theme Park Operators Hires 47,000 Seasonal Workers Annually

Pages 3 Pages

Cedar Fair is brilliant at making people – millions and millions of people – happy. In 2018 alone, Cedar Fair entertained more than 26 million people at some of North America’s most popular amusement and water parks. With just 2,000 full-time employees, Cedar Fair’s success hinges on their ability to carefully and efficiently hire more than 47,000 seasonal, part- time associates in order to deliver their uniquely branded experience across 11 theme parks. It’s a daunting challenge, made even more complex since about 90% of those associates are under the age of 30 and the majority are high school and college students. Before partnering with iCIMS, Cedar Fair relied on a monthly manual process for recruiting – a complex web form that emailed web submissions to an inbox t

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