Case Study
How one of the World’s Leading Theme Park Operators Hires 47,000 Seasonal Workers Annually
Cedar Fair is brilliant at making people – millions and millions of people – happy. In 2018 alone, Cedar Fair entertained more than 26 million people at some of North America’s most popular amusement and water parks. With just 2,000 full-time employees, Cedar Fair’s success hinges on their ability to carefully and efficiently hire more than 47,000 seasonal, part- time associates in order to deliver their uniquely branded experience across 11 theme parks. It’s a daunting challenge, made even more complex since about 90% of those associates are under the age of 30 and the majority are high school and college students. Before partnering with iCIMS, Cedar Fair relied on a monthly manual process for recruiting – a complex web form that emailed web submissions to an inbox t