Case Study

How one association administers thousands of certifications (and earns thousands in non-dues revenue) each year

How one association administers thousands of certifications (and earns thousands in non-dues revenue) each year

Pages 2 Pages

Education is at the core of membership with the Salon & Spa Professional Association (SSPA). You see, most states require some level of continued education in order for salon and spa professionals to maintain their licenses. (And in Minnesota alone, where SSPA is headquartered, there are over 30,000 licensees. Talk about a captive audience!)

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