Jay Waddell, Manager of Performance Marketing at ARS (American Residential Services), highlights the company's growth in heating, plumbing, and air conditioning across 24 states. ARS faced challenges in third-party lead generation and data transparency, which impacted lead utilization and strategy adjustment. Partnering with Modernize, ARS adopted a tiered lead pricing strategy and improved communication, achieving a 119% increase in lead volume during the off-peak season. Modernize’s approach enabled ARS to overcome seasonal trends and plan for future technological integrations and data-driven strategies.

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