www.bitmovin.com How Medrio enabled self serve competitive intel CASE STUDY GOALS Benchmarking products & pricing against that of their competitors. Equip Sales and Product with a single source of truth for competitor fact sheets and battle cards Ensure basic competitive intelligence training is included during the on-boarding process and opening of new offices. teams. Medrio is the leading provider of eClinical technology for early-phase pharma, device, and diagnostics clinical trials. Founded in 2005, the company's cloud-based EDC, eSource, eConsent, and ePRO solutions deliver fast, flexible, and easy-to-use tools for the collection and management of clinical data and patient-reported outcome respons- es. The company serves over 600

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