McGraw Hill, a major North American education company with 1,000–9,999 employees, has revolutionized media asset development for its educational products using Smartsheet. The software automates work assignments, data entry, and vendor payments, slashing efficiency timelines by 50% and freeing designers from tedious tasks like metrics pulling and email chases. "Smartsheet lets us focus on the fun stuff—being creative, brainstorming, and concepting big ideas," says Karen Pytel, Design Lead for Design Operations and Strategy. This shift empowers teams to prioritize innovation over administration.

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