1 800.443.9441 | www.blackbaud.com CUSTOMER SPOTLIGHT UNC -Chapel Hill With Blackbaud CRM at the center of its fundraising operations, the University of North Carolina at Chapel Hill exceeded its landmark $4.25 billion goal for the Campaign for Carolina one year ahead of schedule. UNC-Chapel Hill surpasses goal for historic metric-driven campaign ahead of schedule The University of North Carolina at Chapel Hill upgraded its outdated legacy constituent relationship management platform to Blackbaud CRM in a new fundraising chapter that started in 2013. “Our former legacy product was antiquated, and this provided us with the opportunity to work with a respected technology company like Blackbaud,” said Jeff Hill, associate vice chancellor for campaign management and market

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