How Lime, an Affordable Mobility Company, Expanded to Hundreds of Cities and Dozens of Countries in Less than a Year
How Lime, an Affordable Mobility Company, Expanded to Hundreds of Cities and Dozens of Countries in Less than a Year
4 Pages1 Founded in San Mateo, California—the heart of Silicon Valley—Lime runs bicycle and scooter sharing networks in cities around the world. In just two years of being in business, the company has established category leadership in smart mobility. They use Internet of Things (IoT) technology to reimagine how communities provide access to public transit along with Fountain’s software to fuel their growing share of the transportation market share. Since launching and expanding its transportation infrastructure in San Francisco in 2017, Lime recognized a need to create more gig roles. This led to the creation of their largest subset of hourly workers, affectionately called “Juicers”. These are the individuals who use the Lime app to locate electric scooters in need of charging, collect
