A successful high street retailer wanted to develop a pay as you go mobile phone service, with no need for consumers to commit to a contract or undergo a credit check. The service would be exclusively available to their loyalty card holders with the ability to reward customers for initially activating, as well as using the service ongoing. They wanted to offer premium rate services including roaming, an important requirement to capitalise on their 2018 sponsorship deal of a reality TV series, immensely popular with their target demographic. integrating with their in-store loyalty scheme They required a solution that could be implemented quickly, less than f

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