the SMARTY story SMARTY wanted to create a new, simple and honest MVNO in 2017, offering unlimited Voice and SMS, and crediting subscribers for unused data. They were looking for a partner to help bring this unique proposition to market in very aggressive timescales. Working in partnership with Lifecycle, SMARTY launched a new SIM-only mobile network in less than 6 months. With bespoke, automated billing, provisioning, CRM and reporting solutions from Lifecycle, they were able to offer customers the ability to cancel anytime or change plans monthly, with To onward develop Lifecycle ’s standard ALLinONE platform to create new bespoke billing mechanisms including a key data credit USP. To automate the whole process.

Join for free to read