How Leading Record Company Big Machine Label Group Cuts Through the Noise on Social Media Using Sprout SocialWhen you represent some of the biggest country and pop music stars in the world, including the likes of Taylor Swift, Florida Georgia Line, Rascal Flatts, Cheap Trick and Reba McEntire, getting love on social media isn’t exactly back-breaking work. No. 1 radio hits and sold-out stadium shows tend to do the heavy lifting when it comes to attracting attention. What is difficult is keeping up with it, and parsing out what’s most important. Social has broken down the barrier between fans and the artists they love. The buying public is hungry for connection and up-to-the minute news, and efficiently managing social presence is key to maintaining loyalty. In a saturated space where new ar

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