How Layton Construction’s Lean Marketing Team Supports Their Growing, ENR Top 50 Firm CASE STUDY: ®® 2 ‘Using Cosential is almost like having another team member.’ “ “ Layton Construction — an ENR T op 50 firm that brought in $1.4 billion in revenue in 2017 — serves the healthcare, office, retail, sports and recreation, higher education, hospitality and warehouse distribution industries in 20 to 30 states at any given time. And they rely on a lean marketing team to manage pursuits and proposals. “If someone in one of our 10 offices needs any kind of sales support materials, they’re reaching out to my team,” said Travis Wilson, Director of Marketing. “That’s kind of a constant process for us.” The volume of requests they receive eventually strained their proposal management pr

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