How Language Influences Health Behaviors Based on a webinar with Lisa Spira Head of Content Intelligence at Persado How can we rebuild trust in healthcare institutions using the power of language? This is the central question that drives this conversation between Persado experts Lisa Spira and Vipul Vyas. Trust in health institutions took a major hit during COVID-19, especially since so many aspects of the pandemic became politicized. From the CDC to FDA to state and local health departments, trust in public health has waned. Once revered, these institutions need to re-establish credibility in order to be more effective. However, just as the pandemic was a driver for the erosion of trust in public health, it has also accelerated the shift toward digital engagement between healthcare consum

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