How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape.
How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape.
12 PagesThe Modernization of an Iconic Parka Brand How Kanuk, the quintessential French-Canadian parka brand reinvented itself for a younger, global clientele in a highly-competitive landscape. Kanuk Absolunet. Case StudyKANUK’S STORY OF GROWTH Expanding from D2C to B2B All “Made in Canada” , Kanuk’s meticulously crafted coats have fended off extreme cold, stylishly, for almost 50 years. But this brand manufacturer based out of Montreal (and with a growing client base in Canada, the US and Europe) had to undergo a multi-phase transformation to meet the demands of their increasingly digital customers. Kanuk Absolunet. Case Study 2PHASE 1 Bridge the Digital Gap. PHASE 2 Increase D2C and B2B Sales. 1) With Absolunet, Kanuk replatformed to Magento, an Adobe Company. Combined with Kanuk’
