How Just-In Time, Supportive Messaging Increased Engagement in Financial Health Solutions

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To address low engagement in financial wellbeing, a construction company implemented just-in-time supportive messaging, reaching all employees in a format they would read. Auto-enrolled employees received text nudges with supportive resources, resulting in increased engagement and positive impacts on mental health. After 12 months, 90% were still receiving texts, with 68% engaging with key benefits and resources.

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Case Study

How Just-In Time, Supportive Messaging Increased Engagement in Financial Health Solutions

How Just-In Time, Supportive Messaging Increased Engagement in Financial Health Solutions

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