Learn PPC How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients by Kendall Krantz September 10, 2020 L e g al The Law Oces of James E. Crawford, Jr. and Associates, LLC takes helping clients seriously. That's why every lead gets a free consultation call with a lawyer. However, those calls stack up over time. It's easy to lose track of leads as cases move between hands. The situation: Too many leads that weren 't leads JC Law used a CRM which couldn 't bring them to their max potential. It didn't sync up with any of their lead sources, and dumped all paid leads into a central email account. Their lawyers manually checked to see which potential clients had been contacted at all — let alone Start free trialfollowed up with — and counted leads by numbe

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