Case Study

How IndusInd Bank Embraced a Compelling Experiential Banking Narrative

How IndusInd Bank Embraced a Compelling Experiential Banking Narrative

Pages 4 Pages

® Profile A Forbes Global 2000 company, and among the first new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. Indusind Bank has a wide network of branches, extension counters and an extensive network of A TMs providing round the clock banking convenience to its customers. Challenges Since the bank had expanded exponentially with a massive network across the co

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