CASE STUDY How Horizon Blue Cross Blue Shield of New Jersey developed a more engaged workforceSince 1932, Horizon Blue Cross Blue Shield of New Jersey has offered quality health insurance products and services to New Jersey families and businesses. Horizon BCBSNJ succeeds based on their ability to deliver on their stated mission, known as, “Our Promise”: None of those things would be possible without a fully engaged workforce. Horizon BCBSNJ employees have historically scored well on engagement surveys. However, in 2013, the Newark-based company’s leadership sought a new recognition platform that would reward employees for their hard work and engagement in a transparent, enterprise-wide, manner. They wanted to replace the company’s manual recogn

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