HOW FUNNELENVY HELPED TIBCO GENERATE A 5% ANNUALIZED INCREASE IN WEB CONVERSIONS
HOW FUNNELENVY HELPED TIBCO GENERATE A 5% ANNUALIZED INCREASE IN WEB CONVERSIONS
7 PagesC ASE S TU DY HOW FUNNELENVY HELPED TIBCO GENERATE A 5% ANNUALIZED INCREASE IN WEB CONVERSIONS +20% Increase in contact sales form requests +5% Annualized increase in overall conversions 39% Win rate on experiments CRO tests Growth Marketing Manager, TIBCO TIM NOBLE, “Thanks to FunnelEnvy’s carefully crafted strategy, we have a level of alignment throughout the company that I’m really excited about.”HIGHLIGHTS • Dedicate additional resources to conversion rate optimization • Need to implement a more unified conversion rate optimization strategy • Speed up time to identify and fix gaps in their funnels CHALLENGES • A valuable conversion rate optimization partner • Using a revenue-driven approach to optimizing funnels • Across the board website testing and optimization with 25 ca
