CHALLENGE Europcar Ireland is Ireland’s leading vehicle hire company. Over 6,000 Europcar vehicles, across more than 25 locations, move around the country during the year. As the business has expanded, so has its fleet. This has encouraged the company to explore new ways to improve driver safety and to more precisely track vehicle inventory. Enabling customers to use the full Europcar fleet at any time and from any branch, is key to the company. To address this, Europcar invested in a telematics system in 2015 for its entire fleet. The system helps improve driver behaviour by reporting on how a car is driven, monitoring driving conditions and reporting back to retail and business fleet customers. The system also offers a GPS programme to report on car location, which all

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